Report: Only 34% of Websites in the EU are Ready for GDPR
It’s been nearly 2 years since the Council of the European Union, European Parliament and the European Union passed the privacy legislation known as the General Data Protection Regulation (GDPR).
We targeted websites that use the popular MailChimp service.
MailChimp is an E-mail marketing platform that collects users Email addresses in order to send out newsletters, company updates, and general marketing materials.
We collected up to 100 websites in each country that use MailChimp. In some cases, we couldn’t find 100 and used what we could, and the results were pretty surprising.
Does the Data Correlate with Sites that are Compliant with the EU Cookie Law?
During the course of our research, we also investigated whether these sites were in compliance with the EU internet cookie regulations that were recently passed into law. The cookie pop-up notifications, or “cookie-pops,” require a pop-up window to appear on any site using cookies to collect information on the websites’ users.
Once again, we were surprised as there seemed to be no correlation between the sites that use the cookie-pops and the sites that are GDPR compliant. Germany – a country that topped our list on GDPR compliance – was at the bottom of the cookie-pops test with just 16% of website employing this privacy feature.
Our hypothesis was that there would be some kind of correlation in the data between these two studies. Had web owners just used a third party code and inserted it into their website, we’d understand that both GDPR and cookie-pops would be similar.
For some sites, there may be a good reason for not having the cookie-pops enabled on their site, such as they don’t collect cookies. Interestingly in Slovenia, which had the highest percentage of cookie-pops enabled – 64%, only 40% of the sites were GDPR compliant, meaning that at least 60% of the Slovenian sites will be in violation of the new regulation.
If your website isn’t GDPR compliant yet, you can go here and copy/paste the GDPR policy into your website to avoid any legal issue you may otherwise encounter.