Internet Trends 2023. Stats & Facts in the U.S. and Worldwide
While we're dedicated to VPNs and online privacy issues, vpnMentor is also your resource for Internet trends and data.
As a result, we've scoured the most trusted research sites to present you with the following series of charts. Grouped by general topic, the information below represents the most recent data on major internet trends.
Feel free to share these statistics, whether the entire article or just a single graph, with attribution.
Global Internet Trends
Number of Websites in 2021
There are over 1.83 billion websites all over the world in 2021.
Web Growth Statistics
The fastest growing segment of the internet is the number of mobile social media users.
Mobile Internet Penetration
South Korea leads with 71.5% of the population who are mobile users.
Internet Traffic Statistics
There are 4,803,660,196 internet users as of January 2021.
Asia accounts for almost half of the world’s internet users.
Smart Device Comparisons
Percentage of Mobile Web Internet Traffic
An astonishing 61.09% of Asia's total web traffic comes from mobile devices.
Number of Smartphone Users
While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015. Since the start of 2017, mobile has surpassed desktop use and steadily remains so all the way through 2020, leading with 55.73%.
U.S. Platform Trends
As of 2021 there are 3.8 billion active smartphone users globally, with China and Asia Pacific forming more than one quarter of the total amount.
Tablet Internet Use
Desktop accounts for 48.56% of internet use, mobile for slightly less at 47.46%, and tablet for just 3.98% – an amount that has decreased significantly since 2017.
Desktop vs Mobile vs Tablets in the U.K.
In the UK, the number of people who use a desktop increased from 44.24% to 46.74% in just one year, whilst mobile just surpassed desktop at 46.83%.
Of course, VPN use and data privacy have strong correlations. By accessing a separate server for internet use, VPNs make it much more difficult for hackers and third parties to track online activities. The following charts examine the current state of VPN use around the globe.
Top Markets for VPN Use
Since 2016 the VPN market has been experiencing continuous growth, reaching the sum of 31.1 billion U.S. dollars in 2021
How Load Time Affects Web Page Abandonment
While web page features such as plug-ins, pop-ups, and streaming video may help convey your message, they hinder the page load time. As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.
Global Internet Speed Trend
Good news: internet speeds around the globe are at their highest peak ever with Thailand, Singapore, Hong Kong and Romania occupying top positions.
Search and Social Media
Worldwide Number of Social Media Users
In 2021, it’s estimated that the number of social media users will reach over 3.5 billion. A number that will continue to rise for the foreseeable future.
Most Popular US Social Media Platforms
Youtube is the most used social media site on the internet - over 73% of US adults use it.
Content Management System Trends
WordPress continues to win the content management market share with over 64.1%. The No.2 system is now Shopify, with a 5.2% market share.
Percentage of Internet Browser Users
In terms of web browsers used, Google Chrome continues to thrive. According to the latest numbers, it is more than 4 times as popular as its next closest competitor (Safari).
Percentage of Internet Time Spent on Search Engines/Social Media
There are three main activities that people use their smartphone for: maps, instant messenger, and music.
Percentage of Most Visited Social Media Platforms
Facebook takes the lead as the most visited social media platform with over 2.7 billion active users, followed by YouTube and WhatsApp.
Global and U.S. E-Commerce Trends
Statistics on Internet Research Before a Purchase by Age Group
People between 18-29 are the most likely to purchase a product online, while only a little more than half will research the product beforehand.
Facts and Statistics about Product Reviews
Think reviews are important? You’re right! 53% of shoppers read customer reviews before purchasing a product.
E-commerce Spending Via Mobile
When it comes to online purchasing, people purchase more on mobile in 2021 than they do on tablets or desktops.
World E-commerce Statistics
E-commerce has experienced a significant increase in terms of sales, growing from $3535 billion in 2019 to an estimated $4206 billion in 2020. The trend looks set to continue, with e-commerce sales projected to rise another $700 billion in 2021.
Digital Worldwide Buyers in 2021
The number of online buyers reached an estimated 2.05 billion in 2020, and is forecasted to soar above 2 billion in 2021.
Who Uses the Internet to Shop?
The U.K takes the lead for E-commerce spending per capita, followed by the United States and South Korea.
2021 U.S. and UK Online Shopping
In terms of U.S. and UK E-commerce, an influx of growing E-commerce platforms means Shopify no longer dominates the market. WooCommerce Checkout is the number one platform, with a market share of 24.3% in the U.S. and 26.3% in the U.K.
Forecast and Trends for 2021 and Beyond
Currently, mobile users spend more than double the time in apps as they do on mobile web pages. In future years, we believe this gap will continue to grow even wider.
Mobile App vs Mobile Web
Feel free to use these statistics on your site, whether the entire article or just a single graph, with attribution.
Internet Trends: Resources Used