Internet Trends 2018. Stats & Facts in the U.S. and Worldwide

The following collection of charts represents the most trusted research and the most recent data on major internet trends. Feel free to share the charts and this article with attribution. Share

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While we’re dedicated to VPN’s and online privacy issues, vpnMentor is also your resource for Internet trends and data.

As a result, we’ve scoured the most trusted research sites to present you with the following series of charts. Grouped by general topic, the information below represents the most recent data on major internet trends.

Feel free to share these statistics, whether the entire article or just a single graph, with attribution.

Global Internet Trends

Number of Websites in 2018

There are over 1.24 billion websites all over the world.

Web Growth Statistics

The fastest growing segment of the internet is the number of mobile social media users.

Mobile Internet Penetration

South Korea leads with 71.5% of the population who are mobile users.

Internet Traffic Statistics

There are 4,156,932,140 internet users as of December 2017.

Asia accounts for almost half of the world’s internet users.

Smart Device Comparisons

Percentage of Mobile Web Internet Traffic

An astonishing 83% of Kenya’s total web traffic comes from mobile devices.

Number of SmartPhone Users

While several forecasts pegged 2014 as the “year of revolution” when mobile-only users would surpass desktop-only users, it turns out the forecast finally became reality in the U.S. in 2015. Since the start of 2017, mobile has surpassed desktop use and steadily remains so. 

U.S. Platform Trends

In the U.S. the fastest growing segments of device ownership are smartphones and tablets.

Tablet Internet Use

Tablet penetration has risen slowly over the past couple of years. By 2020, tablets will be used by 35% of all internet users.

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Desktop vs Mobile vs Tablets in the U.K.

In the U.K., the number of people who use a desktop decreased from 54% to 51% in nearly a year. 

VPN Use 2018

Of course, VPN use and data privacy have strong correlations. By accessing a separate server for internet use, VPNs make it much more difficult for hackers and third parties to track online activities. The following charts examine the current state of VPN use around the globe.

Top Markets for VPN Use

Asia and the Middle East continue to dominate the VPN market.

Website Performance

How Load Time Affects Web Page Abandonment

While web page features such as plug-ins, pop-ups, and streaming video may help convey your message, they hinder the page load time. As the following charts show, a page that takes longer than 3 seconds to load runs a high risk of abandonment.

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Global Internet Speed Trend

Good news: internet speeds around the globe are at their highest peak ever.

Search and Social Media

Most Popular U.S. Online Activities

In the U.S. last year, communication and social apps dominate.

Content Management System Trends

WordPress continued to win content management market share with over 60%. The No. 2 system, Joomla, had a 6.4% market share.

Percentage of Internet Browser Users

In terms of web browsers used, Google Chrome continues to thrive. According to the latest numbers, it is more than 4 times as popular as its next closest competitor (Firefox).

Percent of Internet Time Spent on Search Engine/Social Media, etc.

The top three activities for Mobile device users in 2018: maps, instant messenger, and music.

Percent of Most Visited Websites

Google wants to be the internet’s portal, and it is well on its way. The internet giant’s flagship page nearly tripled the 2nd place website (Facebook) in terms of page visits.

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Global and U.S. E-Commerce Trends

Statistics on Internet Research before a Purchase

People between 18-29 are the most likely to purchase a product online, while only a little more than half will research the product beforehand.

Facts and Statistics about Product Reviews

Think reviews are important? You’re right! 53% of shoppers read customer reviews before purchasing a product.

 

E-commerce Spending Via Desktops

When it comes to online purchasing, people purchase more on desktop than they do on tablet or smart-phones.

World E-commerce Statistics

Business to Consumer sales (B2C)have steadily increased over the years. The Asian-Pacific nations lead this category, with an expected $707 billion + of sales in 2017.

Who Uses the Internet to Shop?

The U.S. leads in overall e-commerce spending.

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2017 U.S. Online Shopping

In terms of U.S. e-commerce, Pinterest is lapping the field.

internet trends - vpnMentor

Forecast and Trends for 2018 and Beyond

Currently, mobile users spend double the time in apps as they do on mobile web pages. In future years, this gap is expected to grow even wider.

Mobile App vs Mobile Web

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Worldwide E-commerce Forecast

By 2021, global retail e-commerce sales are expected to approach $4.4 trillion.

Feel free to use these statistics on your site, whether the entire article or just a single graph, with attribution.

 

Internet Trends: Resources Used

www.internetworldstats.com/stats.htm
hostingfacts.com/internet-facts-stats-2016/
www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
asia.googleblog.com/2015/06/mobilestatsforasia.html
www.marketingsherpa.com/article/chart/online-shopping-behaviors-based-on-age
blog.kissmetrics.com/5-ecommerce-stats/
marketingland.com/167928-167928
www.statista.com/chart/541/conversion-rates-of-online-shoppers-in-q4-2013/
dazeinfo.com/2013/07/01/global-ecommerce-sales-2013-india-us-uk/
www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/
www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
www.slideshare.net/kleinerperkins/internet-trends-v1/24-24Time_Spent_on_Screens_by
www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
dazeinfo.com/2016/06/13/number-internet-users-worldwide-2016-2020/
smartinsights.com/?attachment_id=72442
www.comscore.com/Insights/Presentations-and-Whitepapers/2014/UK-Digital-Market-Overview-February-2014?cs_edgescape_cc=US
blog.kissmetrics.com/loading-time/?wide=1
www.yottaa.com/company/blog/application-optimization/marketing-web-performance-101-how-site-speed-impacts-your-metrics/
www.statista.com/statistics/204954/average-internet-connection-speed-worldwide/
www.statista.com/statistics/183910/internet-activities-of-us-users/
w3techs.com/technologies/overview/content_management/all
www.w3schools.com/browsers/browsers_stats.asp
www.statista.com/statistics/281366/share-of-us-online-time-spent-on-online-content-by-channel/
www.statista.com/statistics/265770/most-popular-us-websites-by-market-share-of-visits/
www.kpcb.com/blog/2016-internet-trends-report
appdevcare.hu/hirek/growth-of-time-spent-on-mobile-devices-slows/
https://anadea.info/blog/outsourcing-e-commerce-website-development
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