Idan Cohen has been in the cyber security field for over 12 years, long before the term cyber became a buzz word. His career started with 5 years in the IDF, where he had multiple hacking positions and was mainly busy with penetration testing and security consulting. After his release from the army he joined Bugsec, Israel's largest hacking security agency, where he designed and infiltrate security architectures and managed cyber operations. As CTO, he acquired vast experience in offensive and defensive security mechanisms, phishing and DDOS simulations.
Last year he joined forces with hacker Ysrael Gurt, who was one of the best hackers in his team on Bugsec; Together they started "ad-venture", which is an anti-ad-blocking company with a strong connection to security. In this article, he lays out the challenges of advertisers from the security perspective, and reveals the problematic nature of ad-blockers.