Research Shows iOS Users are more Critical Than Android Users
Have you ever wondered why you have an iPhone, but your friend will only use an Android, or vice versa? It’s more than just which one has the prettier box or better ads.
According to multiple studies, the smartphone you choose reveals a lot about your personality, which draws certain people to pick one over the other.
iPhone users are generally better off financially and have extroverted personalities, while Android users are typically more humble and prefer the uniqueness that comes with each Android-powered device.
How Does This Affect App Ratings?
One of the more interesting places that we saw this manifest was in the App Store and Google Play rating systems.
We took a look at some of the top-rated apps in both the App Store and Google Play and went to the reviews and ratings to see how they stacked up against each other.
For this test, we selected a range of apps that included social media, file sharing, VPNs, browsers, and more. The apps we looked at run in both operating systems and have similar features and functionality for all their users. Essentially the only difference was the device itself and the end user.
Based on the star systems, and the actual reviews that we read, it was clear that overall, Apple users are far more critical of the apps than their Android counterparts. One interesting exception to these findings were Google products, Gmail and Google Drive, both which received a higher score in the App Store than they did in Google Play.
One of the largest differences we saw was with the Opera Mini Browser that had nearly a 2-star difference, with Android users loving the app and Apple users barely tolerating it. There were some apps, like ExpressVPN, that had a matching rating among all users.
A Deeper Look at Some Apps
Opera Mini Browser
As we mentioned above, Opera has a 2-star difference – that’s 47%!Opera Mini Browser Android Rating
So what can cause such a huge discrepancy between the two apps? Can you spot a design difference in the two screenshots?Opera Mini Browser’s Android and iPhone App