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vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.
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vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.

How To Watch NOW TV Anywhere (including the US) 2024

Tijana Stankovic Updated on 30th May 2024 Fact-checked by Eric Raue Cybersecurity Researcher

NOW TV is a popular UK streaming service, and also offers select channels in the US through Xfinity. You can enjoy the best British television and live sports on your TV, via a streaming box, and even in specific web browsers.

It's possible to access NOW TV in HD from anywhere using a VPN, since they can provide a UK (or US) IP address. As a bonus, using a VPN helps secure your online activity and avoid ISP throttling.

After my team and I tested 43 VPNs, ExpressVPN is my top choice for watching NOW TV online. Its fast speeds and reliable servers throughout the UK and US enable you to stream NOW TV securely and without buffering. It also offers a 30-day money-back guarantee, so you can try it risk-free. Editors' Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as ExpressVPN. However, this does not affect our review process.

Watch NOW TV in HD >>

Quick Guide: How To Watch NOW TV With a VPN in 3 Easy Steps

  1. Download a VPN. I recommend ExpressVPN because of its consistently high speeds for uninterrupted streaming and user-friendly apps for all major devices. You can confidently try it for 30 days since a money-back guarantee backs it.
  2. Connect to a server. VPNs offer a choice of servers, making it possible to watch NOW TV securely from anywhere.
  3. Start streaming. Catch up with your favorite British shows and movies on NOW TV.
Editor’s note. The VPN services recommended below have strict "no-logs" policies that prevent them from tracking what you do online. You’re responsible for how you choose to use a VPN, so please make sure you follow any applicable rules. My colleagues and I at vpnMentor do not condone copyright infringement. 

Why You Need a VPN To Watch NOW TV

A VPN sends your traffic through its private server network, encrypting your connection to protect your data from hackers and other third parties. Since your traffic is encrypted, no one can see what you're doing online. So, your ISP won’t be able to tell that you’re streaming NOW TV and throttle your speed.

A VPN also helps bypass geo-restrictions and access NOW TV from anywhere. Still, only the best VPNs are fast enough to stream live sports events and HD movies from anywhere in the world.

Short on Time? Here Are the Best VPNs for Watching NOW TV in 2024

  • Editor's Choice
    ExpressVPN
    ExpressVPN
    The fastest speeds and servers in multiple UK and US locations for watching NOW TV from anywhere in UHD.
    70% of our readers choose ExpressVPN
  • CyberGhost VPN
    CyberGhost
    A server specially optimized for NOW TV makes secure streaming easy.
  • Private Internet Access
    Private Internet Access
    Unlimited connections for watching NOW TV on all your devices.

Editor's Note: We value our relationship with our readers, and we strive to earn your trust through transparency and integrity. We are in the same ownership group as some of the industry-leading products reviewed on this site: Intego, Cyberghost, ExpressVPN, and Private Internet Access. However, this does not affect our review process, as we adhere to strict testing methodology.

How to Sign Up and Watch NOW TV (UK & US)

NOW TV offers various plans if you’re in the UK and one add-on package if you’re a US-based Xfinity subscriber. Signing up for the streaming service is straightforward in both cases.

How to Watch NOW TV in HD

1. Download a VPN

To keep your data safe while streaming NOW TV, choose a VPN with military-grade encryption and reliable servers throughout the UK. ExpressVPN is my top choice for watching NOW TV from the UK because it gives me the best streaming speeds, provides easy-to-use apps, and has servers in Docklands, East Lonon, London, Midlands, and Wembley, to get a secure UK IP address.

Screenshot of ExpressVPN app, showing UK servers and connected to a Docklands serverI prefer to use ExpressVPN's Smart Location feature to auto-connect to the fastest local server

2. Create a NOW TV Account

Visit the NOW TV website and sign up for a new account. This step is straightforward — simply follow the on-screen instructions to get set up.

Screenshot of NOW TV interface, showing the signup buttonNOW TV often gives free trials and discounts when signing up for the service

3. Choose a Package

NOW TV offers three Membership plans. Select the NOW TV pass that best suits your viewing preferences and needs, whether it's movies, sports, or entertainment.

Screenshot of NOW TV interface, showing the Membership optionsYou can also choose Hayu membership to get your daily dose of reality shows

4. Pick a Plan

Choose a longer-term plan to save money or opt for a bundle offer.

Screenshot of NOW TV pricing plans showingI usually pick the plan that lets me watch the most content

5. Fill in Your Details

You’ll need to provide your UK address (for validating your account), and your payment details. Once you’re done, click on Checkout to complete the setup process.

Screenshot of NOW TV personal details billing processYou can choose to pay with a credit card or PayPal account

6. Start Watching NOW TV

Now, you can safely watch your favorite channels on NOW TV. If you want to watch NOW TV offline, you can download content to your device’s storage. By ensuring that a VPN connection is active, it's possible to access NOW TV from anywhere while staying safe online.

How to Watch NOW TV in the US

Comcast includes 40+ channels from NOW TV via the Xfinity add-on. So, if you're in the US, you can watch NOW TV for free, as there's no additional cost for Xfinity customers to stream, just your usual internet charges. This is also an option from anywhere in the world when a VPN is connected to a US server.

1. Connect to a VPN US server

From the US, set up your VPN and connect to a US server near you to securely stream NOW TV from your Xfinity subscription. However, not all VNPs work with NOW TV; you'll need a premium VPN for reliable streaming without delays.

2. Subscribe to Xfinity Internet

If you aren't already an Xfinity internet customer, you can visit the Xfinity website and choose a plan. You need at least the 300Mbps internet package to qualify for the NOW TV add-on. It includes a free Xumo Stream Box, and Xfinity will waive its usual streaming activation fee with your NOW TV subscription.

3. Set up Your Streaming Box

Both the TV boxes included with Xfininty’s NOW TV add-on are easy to install. For the Xumo Stream Box, just plug in the power source and connect the HDMI cable to your TV. Then make sure your WiFi is working and choose the TV’s correct HDMI input.

4. Get the Xfinity Stream App

Download Xfinity Stream to start watching NOW TV. You can use the browser version or download the app for Android, iOS, Xfinity Flex, FireTV, Chromecast, and Apple AirPlay.

5. Watch NOW TV From the US

Log into your account, find the Xfinity Stream app from your Xumo Stream box’s home screen, and start watching NOW TV. If you’re using a web browser or mobile, you’ll be prompted to enter your phone number to verify your account the first time you log in. Your subscription also includes Peacock Premium for free.

Editors' Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as ExpressVPN. However, this does not affect our review process.

Best VPNs to Watch NOW TV in 2024

You can safely watch NOW TV in UHD without significantly lowering your streaming speeds by picking the right VPN service. My top choices are consistently fast, have a wide selection of servers throughout the UK and US (to access NOW TV safely from anywhere), and allow multiple connections to stream NOW TV on all your favorite devices.

Lowest Price Server Network UK servers Locations Device Connections Refund Period
🥇ExpressVPN $6.67/month 3,000 servers in 105 countries 5 8 30 days
🥈CyberGhost $2.19/month 11,690 servers in 100 countries 3 7 45 days
🥉PIA $2.19/month 29,650 servers in 91 countries 3 Unlimited 30 days

1. ExpressVPN — Consistently Fast for Streaming NOW TV in UHD

Editors' Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as ExpressVPN. However, this does not affect our review process.

ExpressVPN proved to be the fastest for uninterrupted streaming of NOW TV. Its proprietary Lightway protocol, activated by default, uses minimal code, moving your data faster. This also causes minimal battery drain, great for watching NOW TV on mobile. From my baseline of 118.1Mbps in the UK, my average download speed was reduced by only 3% testing servers nearby. I watched fast-paced movies in excellent quality, even during peak streaming hours. UK and US servers enable NOW TV to be streamed in UHD from anywhere.

You can easily live stream sports on your big screen TV, thanks to ExpressVPN's native smart TV apps for Android, Apple, and Amazon Fire TV Stick apps. If you're using an older TV that's not VPN compatible, you can use the VPN's smart DNS feature, MediaStreamer, and start streaming NOW TV in minutes. However, this feature doesn't encrypt your traffic. Alternatively, you can install ExpressVPN on your router and use it on any device connected to your home network.

With prices beginning at $6.67/month, subscriptions are a bit expensive. However, ExpressVPN regularly offers deals and discounts. I saved 49% on its long-term plan and got an extra 3 months free. All plans also have a 30-day money-back guarantee, so you can also try it without risk.

ExpressVPN Offer July 2024: For a limited time only, you can get an ExpressVPN subscription for up to 49% off! Don't miss out!

2. CyberGhost — Optimized NOW TV Server for Reliable Streaming

Editors' Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as CyberGhost VPN. However, this does not affect our review process.

CyberGhost regularly tests and updates its streaming servers to confirm popular platforms (like NOW TV) are accessible globally. These servers are easy to find — expand the app, click For streaming, and type your country into the search bar. During my tests from London, CyberGhost's NOW TV-optimized server connected immediately, and my speed only dropped slightly more than with ExpressVPN (5%).

One small con is that monthly subscriptions cost more and have a shorter refund period. However, a long-term plan costs only $2.19/month and has an extended money-back guarantee of 45 days. I tested the refund process and found it straightforward. After canceling via 24/7 live chat and requesting a refund, the money was paid to my PayPal within 5 days.

July 2024 Deal: CyberGhost is currently offering 83% off its most popular plan! Take advantage of this offer now and save more on your CyberGhost subscription.

3. Private Internet Access (PIA) — Unlimited Connections to Watch NOW TV on All Your Device

Editors' Note: Transparency is one of our core values at vpnMentor, so you should know we are in the same ownership group as Private Internet Access. However, this does not affect our review process.

With PIA, you can securely stream different shows and movies on NOW TV simultaneously. This is great for large households. I tested PIA by connecting 7 devices at once, including my Android TV, several smartphones, and my Windows PC. Streaming The Rookie, my average download speed dropped by only 7%. Worldwide servers make it easy to change IP address and safely access platforms like NOW TV from anywhere.

Unlike ExpressVPN’s intuitive interface, the VPN might seem complicated with its many customization options. However, PIA is pre-configured for streaming; just connect to a server in your country (UK or US) to watch NOW TV safely. If you're still not convinced, you can first try it for 30 days using its money-back guarantee before committing long term.

July 2024 Update: PIA doesn't usually have deals or discounts (it's already so affordable), but right now you can get a new subscription for a crazy 82% off!

Editor's Note: We value our relationship with our readers, and we strive to earn your trust through transparency and integrity. We are in the same ownership group as some of the industry-leading products reviewed on this site: Intego, Cyberghost, ExpressVPN, and Private Internet Access. However, this does not affect our review process, as we adhere to strict testing methodology.

Our Methodology for Testing VPNs for Watching NOW TV

A VPN needs to have a few crucial features to be considered one of the best for NOW TV. I first tested that it reliably worked with NOW TV in the UK, as did my colleague in the US using his Xfinity subscription. We also tested the VPN speeds for streaming in UHD without buffering. The VPNs on my list are all easy to use and compatible with the most popular operating systems.

My global team and I regularly test every VPN to provide you with an accurate representation of its streaming abilities. We also incorporate our findings into reviews by actual users. To learn more about our testing procedures, read about our comprehensive methodology, and feel free to use our criteria to conduct your tests.

How to Watch NOW TV on Different Devices

Using a compatible VPN, you can safely watch NOW TV on your favorite streaming devices, including smart TVs and mobile phones. Here’s how:

Watch NOW TV on Your Smart TV

The best VPNs have apps for smart TVs, so you can protect your data while watching NOW TV online.

  1. Download a VPN. Choose a VPN with native apps for your smart TV that offers fast speeds and robust security features. Downloading a quality VPN and connecting to a local server is essential to protecting your online piracy with the least impact on your streaming quality. If your TV isn't compatible with VPNs, install it on your router, and you can use the VPN that way.
  2. Get the NOW TV app. Once your VPN is connected to a server in your country, you can safely download the NOW TV app from your smart TV’s app store. It’s available in the Play Store on Android TVs and the App Store for Apple TV. NOW TV is pre-installed on some Samsung models.
  3. Sign up for NOW TV. Create an account with NOW TV and choose a plan, if you don't already have one.
  4. Start Watching. Launch the NOW TV app and begin streaming securely and without interruptions.

Stream NOW TV on iOS or Android

You can safely watch NOW TV on your mobile device since the VPNs on this list and NOW TV have dedicated smartphone apps.

  1. Download a VPN and connect to a server. Download and install the VPN app from the relevant app store. Check that the VPN is legitimate, as fake ones also tend to get listed. Connect to your local UK or US server to safely stream NOW TV from within the country.
  2. Download the NOW TV app. NOW TV is available on the App Store and Google Play Store. It's important to use the official app for a stable and integrated viewing experience on your phone.
  3. Sign up or log into NOW TV. Sign up or log in to your existing NOW TV account.
  4. Start watching NOW TV. Start streaming your chosen content securely with your VPN connected and the NOW TV app ready.

Watch NOW TV on Roku

You can watch NOW TV on Roku by installing a VPN on your router or using connection sharing with a phone or PC. Other devices (like game consoles and Chromecast) let you use smart DNS, which gives you a special IP address from your VPN to watch NOW TV. Roku doesn’t support this, so if you don’t have a phone or PC to use as a hotspot, find the setup guide for your router model on the VPN’s website. Below are the general steps:

  1. Choose a VPN with router support. All the VPNs we mentioned can be installed on routers. ExpressVPN is particularly user-friendly, as it offers custom router firmware that doesn't require technical expertise. Once installed, connect to a server in your country.
  2. Connect Roku to the VPN-protected network. Once you have a VPN on your router, all the devices connected to that network (like your Roku) will have VPN protection for safe NOW TV streaming.
  3. Add the NOW TV channel on Roku. From your Roku home screen, go to the Streaming Channels section and search for NOW TV. Add it and open the channel.
  4. Sign up or log into NOW TV. Use your existing account credentials or create a new one.
  5. Start watching NOW TV. With your VPN connecting your router and the Roku connected to that network, you can keep your streaming devices safe while you watch UHD shows and movies on NOW TV.

FAQs on Watching NOW TV

Can I use NordVPN or Surfshark with NOW TV?

Yes, NordVPN and Surfshark work with NOW TV and provide servers in various US and UK locations to deliver fast speeds for safely streaming NOW TV from anywhere. However, ExpressVPN worked the best with NOW TV during testing with its impressive speeds and beginner-friendly apps.

Can I stream NOW TV from abroad?

NOW TV is exclusive to the UK, with some channels free for Xfinity members in the US. A VPN makes it possible to get a UK IP address and watch NOW TV from anywhere. VPNs are a great way to protect your privacy while streaming. They can also help avoid ISP throttling that slows down streams.

Can I use a free VPN to watch NOW TV?

Probably, but it’s not a good idea. Free VPNs often limit server locations, bandwidth, and speed, leading to poor streaming quality and frequent buffering. More importantly, they’re less secure — some even log and sell your data, defeating the purpose of a VPN. A premium VPN with a money-back guarantee is a better alternative for reliable and secure streaming.

To summarize, these are the best VPNs for watching NOW TV from anywhere...

Rank
Provider
Our Score
Discount
Visit Website
1
medal
9.9 /10
9.9 Our Score
Save 49%!
2
9.7 /10
9.7 Our Score
Save 83%!
3
9.5 /10
9.5 Our Score
Save 82%!
Privacy Alert!

Your data is exposed to the websites you visit!

Your IP Address:

Your Location:

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The information above can be used to track you, target you for ads, and monitor what you do online.

VPNs can help you hide this information from websites so that you are protected at all times. We recommend ExpressVPN — the #1 VPN out of over 350 providers we've tested. It has military-grade encryption and privacy features that will ensure your digital security, plus — it's currently offering 49% off.

Visit ExpressVPN

We review vendors based on rigorous testing and research but also take into account your feedback and our affiliate commission with providers. Some providers are owned by our parent company.
Learn more
vpnMentor was established in 2014 to review VPN services and cover privacy-related stories. Today, our team of hundreds of cybersecurity researchers, writers, and editors continues to help readers fight for their online freedom in partnership with Kape Technologies PLC, which also owns the following products: ExpressVPN, CyberGhost, and Private Internet Access which may be ranked and reviewed on this website. The reviews published on vpnMentor are believed to be accurate as of the date of each article, and written according to our strict reviewing standards that prioritize professional and honest examination of the reviewer, taking into account the technical capabilities and qualities of the product together with its commercial value for users. The rankings and reviews we publish may also take into consideration the common ownership mentioned above, and affiliate commissions we earn for purchases through links on our website. We do not review all VPN providers and information is believed to be accurate as of the date of each article.

About the Author

Tijana Stankovic is a experienced content writer currently working at vpnMentor. She has written numerous VPN guides and comparisons, making sure that the readers get the best possible recommendations through her articles.

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Comments (1)
Andrew
23 Jun 2024
23 Jun 2024

I've tried express VPN and ghost VPN and surfshark and none of them worked with nowtv.

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